New car smell Written Article 4 min read Trend Scent goes beyond the perfume bottle. It is being employed in nearly every aspect of our daily lives, from the laundry detergent we use to the public spaces we frequent. But what is the process behind crafting these smells?
Sex in a Bottle Ever wonder why certain scents can make one individual smell more attractive than the other? EM speaks to neuroscientists Dr. Rachel Herz and Dr. Janek Lobmaier to discuss the psychology, chemistry and physiology behind the smell of sexual attraction. Written Article 6 min read Trend
Scent and Social Distancing Is there any point to scent when no-one but you can smell it? Written Article 12 min read Trend
Non-Binary Scents Brands may still be marketing fragrances as women’s perfumes or men’s colognes, but for 2020 and beyond, these distinctions will become obsolete. Written Article 8 min read Trend
Reclaiming art space What use is a glorious artwork if it exists in an elitist bubble? Whether it’s fragrance, fashion or fine art, one could say the most impactful pieces of art are those which speak to an audience regardless of age, gender or income. Written Article 7 min read Art Trend
Is Niche Nevermore? Amidst the ever-growing popularity of indie brands, the niche fragrance industry will need to reclaim its sense of identity. Written Article 13 min read Trend
True Niche 24 years ago, Mark Buxton cooked up a fragrance that ‘works like a medicine and behaves like a drug’. It was Eau de Parfum, the first fragrance from Comme des Garçons, and the first flowering of the anarchic creativity we now know as ‘niche’. Written Article 3 min read Our World Trend
Escentric Bedfellows It’s the coolest store in Berlin, maybe even the world. Escentric Molecules’ stockist, Andreas Murkudis, is where Geza Schoen goes browsing for green trousers and brown paper hats… Here are a few of his favourite things. Written Article 2 min read Our World Trend
Trend Lab Fragrance trends have less to do with fashion and more to do with cutting edge chemistry than you might think. Geza Schoen gives you the insider view for 2017. Written Article 2 min read Geza Schoen Trend
Maximum Minimalism With Escentric Molecules, Geza Schoen has taken minimalism to the max. He explains how his love affair with less led to a whole new niche fragrance trend. Written Article 1 min read Geza Schoen Molecules Trend